TONY TAYLOR · Selected Transit Design Work
Clearer Transit Information for Everyone Who Rides
Campaigns, maps, signage, service notices, digital tools, and production systems designed for clarity, consistency, and rider experience.
- 01Major Campaign & Branding Systems
- 02Mapping, Wayfinding & Rider Info
- 03Digital Communications
- 04Digital Products & UI/UX
- 05Design Systems & Automation
- 06Multilingual / Rapid Response
01
5 samplesMajor Campaign & Branding Systems
Identity-led rider campaigns built across posters, brochures, take-ones, digital assets, and field communications — designed to stay clear and consistent across every format.
02
6 samplesMapping, Wayfinding & Rider Info
Maps, diagrams, station guidance, and rider information systems that organize complex service changes into clear, usable directions.
03
5 samplesDigital Communications
Static and motion-ready digital assets — including web banners, screen graphics, email headers, GIFs, and campaign visuals — designed for clear communication across online, mobile, and display environments.
04
6 samplesDigital Products & UI/UX
App and web experiences shaped through wireframes, high-fidelity layouts, information architecture, UI components, and developer-ready handoff.
05
6 samplesDesign Systems & Automation
Templates, SVG icon fonts, XML/ICML workflows, and automation systems that improve consistency, accuracy, and production speed.
06
3 samplesMultilingual / Rapid Response
Urgent rider communications and English-to-Spanish messaging created to support clear public information during fast-moving service disruptions.
About
I'm Tony Taylor — an NYC-based graphic designer with 20+ years of professional design experience, including 10 years creating clear transit communications across print, digital, signage, mapping, wayfinding, campaign systems, and rider information design.
The T² mark comes from "T-Square," a nickname given to me by Donald Robinson, one of my early design mentors. It reflects the way I approach design: structure, precision, clarity, and craft.
At the MTA, I turn complex transit information into clear, accessible communication — helping riders understand what's changing, where to go, and what to do next.
Wayfinding & Signage
Service notices, station-facing signage, accessibility information, icon systems, and production-ready layouts.
Transit Mapping
GO Diagrams, Digital Selects, Customer Information Center maps, shuttle maps, and rider-focused service-change diagrams.
Rider Information
Service alerts, planned work communications, accessibility updates, real-time displays, and customer-facing guidance.
Campaign Branding
Service-change campaigns, rider education, OMNY/MetroCard communications, posters, brochures, take-ones, and digital assets.
Digital Products & UI/UX
MTA app and web experiences, wireframes, high-fidelity layouts, rider journeys, interface assets, and digital handoff.
Workflow Automation
SmartScript, SVG icon fonts, XML/ICML workflows, templates, production systems, and tools that help teams work consistently.
Contact
Have a project that needs to be clear at a glance?
I design clear, effective communications across print, digital, web, branding, campaigns, and production workflows.